Work

Engagements, and the mechanisms left behind.

Each of these shipped a deliverable and a system: a framework, a governed GPT, or a repeatable editorial pipeline the team kept using after the contract ended.

Will Kelly

Technical Content Strategist | AI Enablement | Content Operations

View LinkedIn ↗Springfield, Virginia

Selected engagements

CDW — AI Factory2025–2026

A competitive messaging analysis that reset AI services positioning

Benchmarked AI infrastructure and professional-services competitors with a custom GPT, then designed an outcome-first messaging framework. The analysis triggered a wholesale rethink of CDW's AI professional services go-to-market language.

  • Competitive analysis
  • Custom GPT
  • Positioning
DockerContract

A custom GPT and playbook that lifted SalesOps productivity 40%

Built the tool, the prompt library, and the governance playbook around it, so the productivity gain outlived the pilot instead of dying with it.

  • AI enablement
  • Sales operations
  • Governance
GDITPublic sector

GTM collateral behind $35M in federal cloud opportunities

Authored white papers and go-to-market collateral that introduced cloud and DevOps practice to public-sector agencies and repositioned commercial offerings for federal buyers.

  • B2G
  • White papers
  • Cloud & DevOps
Red HateBook

Implementing DevSecOps, distilled for practitioners

A published eBook that turned container security and DevSecOps adoption into a sequence a real engineering organization could follow.

  • DevSecOps
  • Long-form
  • Open source

Experience from LinkedIn

CDW2025 — 2026 · Contract

Technical Content Strategist, AI Factory

Owned messaging and technical content for CDW's AI infrastructure and professional services portfolio.

  • Benchmarked AI infrastructure and professional-services competitors using a purpose-built GPT
  • Designed an outcome-first messaging framework that reset AI services go-to-market language
  • Produced solution briefs and enablement collateral for solution architects and sellers
  • Competitive analysis
  • Custom GPTs
  • Positioning
  • Technical marketing
DockerContract · Contract

Content Strategy & AI Enablement Consultant

Built the AI tooling and governance that lifted SalesOps productivity by 40%.

  • Shipped a custom GPT plus prompt library for sales operations workflows
  • Wrote the governance playbook that kept the productivity gain alive past the pilot
  • Documented repeatable operating procedures for the team that inherited it
  • AI enablement
  • Sales operations
  • Governance
  • Documentation
GDITPublic sector · Full-time

Senior Technical Writer / Content Strategist

Authored go-to-market collateral behind $35M in federal cloud and DevOps opportunities.

  • Wrote white papers introducing cloud and DevOps practice to public-sector agencies
  • Repositioned commercial offerings for federal buyers and procurement realities
  • Supported proposals, SOWs, and capture collateral across the cloud portfolio
  • B2G
  • White papers
  • Cloud & DevOps
  • Proposals
Red HateBook · Freelance

Contributing Author

Published an eBook turning DevSecOps and container security adoption into a followable sequence.

  • Implementing DevSecOps — practitioner-facing long-form guidance
  • Ongoing contributions to Opensource.com on containers and open source practice
  • DevSecOps
  • Container security
  • Long-form
  • Open source
Independent2010 — present · Freelance

Technology Journalist & Analyst

300+ bylines across enterprise technology publications, plus ghostwritten executive thought leadership.

  • Regular contributor to CIO, InfoWorld, TechTarget, InfoQ, and TechRepublic
  • Sponsored analysis and commentary for Google, AWS, and Microsoft programs
  • Guest on Adventures in DevOps and the GitGuardian podcast
  • Technology journalism
  • Thought leadership
  • Analyst relations

Frameworks and productized IP

30-60-90 Day Content Ops Plan

Day-by-day playbook for standing up content operations

GTM Content Ops Accelerator

Aligns content production to pipeline stages

Documentation Debt Audit

Diagnostic for enterprise knowledge systems

Content Lifecycle Checklist

Versioning, review, and repurposing for every asset

Custom GPT Governance Playbook

Prevents AI tool sprawl without killing autonomy

Notion Editorial Workflow

A lightweight publishing pipeline built in Notion

Several of these publish in full — methodologies, prompts, and templates included. If you read a framework and think “we need this,” that's the point.

Browse the ContentOps repository ↗