Will Kelly

Portfolio

Projects, the role I played, and what changed.

Every entry names the client, the role, the deliverable, and the outcome — no vague retainers, no unattributable wins.

Projects

  1. 01 · CDW — AI FactoryTechnical content strategist

    AI professional services competitive messaging analysis

    Built a custom GPT to benchmark AI infrastructure and professional-services competitors, then translated the findings into an outcome-first messaging framework for AI Factory offerings.

    OutcomeTriggered a wholesale rethink of CDW's AI professional services go-to-market language.

    • Competitive analysis
    • Custom GPT
    • Positioning
  2. 02 · DockerContract content strategist

    SalesOps custom GPT and governance playbook

    Designed the GPT, prompt library, and governance playbook so sales operations could automate research and repeatable writing tasks without losing accuracy controls.

    Outcome40% SalesOps productivity gain that outlived the pilot.

    • AI enablement
    • Sales operations
    • Governance
  3. 03 · GDITSenior technical writer / GTM content

    Federal cloud and DevOps go-to-market collateral

    Authored white papers, capability narratives, and proposal content introducing cloud and DevOps practices to public-sector agencies and repositioning commercial offerings for federal buyers.

    OutcomeSupported $35M in influenced public-sector cloud pipeline.

    • B2G
    • White papers
    • Cloud & DevOps
  4. 04 · Red HatAuthor

    Implementing DevSecOps eBook

    A published practitioner eBook turning container security and DevSecOps adoption into a sequence a real engineering organization could follow.

    OutcomeEvergreen enablement asset used across open source developer audiences.

    • DevSecOps
    • Long-form
    • Open source
  5. 05 · Will Kelly ContentOpsFounder

    ContentOps frameworks and open playbook library

    Productized content operations IP — 30-60-90 day plans, documentation debt audits, lifecycle checklists, and GPT governance playbooks — published with methodology and templates included.

    OutcomeRepeatable diagnostics that shorten content ops stand-up from months to weeks.

    • Content operations
    • Frameworks
    • Documentation governance
  6. 06 · Notion-based editorial programsContent operations lead

    AI-assisted editorial workflow build-out

    Stood up a Notion editorial pipeline with AI-assisted drafting, review gates, and versioning across distributed contributors and subject-matter experts.

    Outcome30% faster documentation turnaround with review coverage intact.

    • Notion
    • Editorial workflow
    • AI-assisted